Comparison of Marketing Strategies Essay Example | Topics and Well Written Essays - 1750 words

Comparison of Marketing Strategies - Essay Example It is renowned for being the flag carrier air service company of United Kingdom. The company is the biggest airline in the country on the basis of the fleet size, the total number of flights in the international land, the international destinations etc. British Airways is the second largest among all the airline companies on the basis of the total number of travellers carried. British Airways Board was formed in 1971 for controlling two big domestic airline companies, BEA and BOAC and also two small airline companies, Northeast Airlines and Cambrian Airways. On 31st March 1974, all the four companies merged and British Airways was formed. The company started expanding its operations by the acquisition of British Caledonian (in 1987) and Dan Air (in 1992). The company also formed strategic alliance with Cathay Pacific, Qantas, American Airlines and Canadian Airlines. The alliance is counted as the third largest alliance, next to Star Alliance and Sky Team. British Airways is a subsidi ary of International Airlines Group, which has been listed in London Stock Exchange and FTSE 100 Index. The loyalty of the employees as well as the former colleagues along with the collection of beautiful arts has helped British Airways to gain competitive advantage over its competitors. As already mentioned, the company is a merger of the four companies BEA, BOAC, the North East Airlines and Cambrian Airways. The current alliance with the Qantas, Cathay Pacific, American Airlines and Canadian Airlines has made British Airways the third largest alliance. ... BA CityFlyer, a fully owned subsidiary of British Airways provides services to twenty different destinations in Europe. Although the main focus is given on the financial markets by the company, it has recently extended the operations and achieved a remarkable position in the leisure market. There are many other services provided by the company like car rental service, hotel service etc. The excellent services provided by the company in both international as well as domestic land have helped it to achieve a successful position in the market. Service marketing mix for British Airways in UK’s and USA’s perspective 7P’s of marketing gives set of policies related to the product, price, promotion, place, physical evidence, process and people which generally affects the purchasing decision of the customers. These policies are set by the management. The success of a business involves a long process where achieving success depends on the marketing; the success related to marketing depends on the marketing strategies and finally the marketing strategies deal with the elements of 7P’s of marketing. Thus the implementation of appropriate strategies in 7P’s of marketing is very important for the achievement of success by a business enterprise. A service marketing mix is the mix of the marketing plans of the company (Belohlavek, 2008). Product The product or service strategy of a company should be such that it gains the attraction of the customers easily. The product or service strategy should be planned in such a manner that it provides satisfaction to the needs of the customers and have a differential advantage over the product offerings by the competitors (Hobbs, 2011; Masterson & Pickton, 2010). British Airways provides quality services to its

Semillas Essay Example | Topics and Well Written Essays - 1250 words

Semillas - Essay Example and helps them to make changes for the betterment of their families, communities and society in a big way. Semillas was founded by Lucero Gonzalez, who understood the significance of uniting women of all economic and educational backgrounds, concerned in humanity. It was formed over the past 15 years, by a group of few women lawyers and international human rights law experts who came together to change and prove that the enlightening disgrace that love for humankind and charity are one and the same. Semillas receives its funds from the international cooperation, institutions and individual donors and from the Mexican society and the corporation. It not only provides financial resources to the women's organizations, but also gives institutional strengthening support through its wide experience in the field with the help of experts. This organization also strengthens Mexican women's rights, helps in constructing a fair society, promotes a society of equality between men and women and improves the condition of life for future generations. These resources are then awarded as grants to organizations that work in four primary areas such as Humans Rights, Women and Work, Sexual and Reproductive Rights and Gender Violence. Semillas not only provide economic resources, but also provides follow up for women groups that make stronger their leadership and organizing capabilities for monitoring and evaluating their projects and for resource development. For over four decades there has been violence in the Mexican countries. Due to the civil conflict between both the both left-wing guerilla groups and right-wing Para-military forces, fuelled by politics has made this place hell. Not only this but drug-related crime and government-sponsored violence, this internal war has killed thousands and made millions of people homeless. People who stand up for their rights and justice are killed. Women activists have been raped, mutilated, disfigured and murdered. They are driven out from their communities to stop their heroic efforts to build community and demand justice. Semillas offers a simple and productive way to be active participants in Mexico's social change process through its Network of Women Investing in Women and Men in Solidarity (WIW Network). This Network is composed of 560 women and men who seek to support women's cause through their investment donations. This organization observes the significant advantage in encouraging women and girls to widen and use their talents and gifts. The group has brought to justice the cases of women forcibly displaced and of those who have suffered political violence, including sexual violence. There are various groups such as Observatory on Gender, Democracy and Human Rights (Observatorio, Genero, Democracia y